Monday, 19 August 2013

Tips on Filming Food

These are some tips of filming food which i got during searching for filming Food.


 
1. Use colored dishesMost non-professional art directors overlook using colored plates, service trays, glasses, etc. Color dishes do two things for you: add color to your scene and add contrast to food presentation. Imagine a black plate with a tomato and a leaf of lettuce on it. Much better than a white plate with the same items. Warning: Only do this if the colors of the dishes match (all glasses same color, all plates same color, etc.) If it looks like you picked up a hodgepodge of colored dishes at the local thrift store, it will ruin the film illusion.

2. Use a spray-bottle of cooking oil

Most food has a matte finish so the food surface doesn’t reflect much light. A spray bottle of oil will add a shine to items that will enhance how most food appears on film. It will also add lighting highlights that enhances the look of food. A coating of oil can also be used to simulate wet food.

3. Think ahead about food rotting
Many people think of food refrigeration before the shooting begins (making sure meat, etc. is well kept before 1st call). Put lettuce in ice water to keep it perky. Beginners often forget to consider what the food will be like after 5 hours of shooting under the hot lights. Consider this when you’re putting together your on-camera meal. It’s hard to get a good performance out of an actor when a rotting pork chop is sitting right under his nose.

4. Mix real food with fake food
If you use all fake food (wax grapes, plastic lemons, etc.), the food will appear fake on camera. The best technique is to mix real and fake food. This can work especially well with deserts. Fake ice cream with real cherries and whip cream looks good enough to eat! Also, mashed potatoes can be a useful stand-in for ice cream. You can alternately use vegetable shortening or Crisco. I generally use potatoes because if you get even a little shortening on the table cloth, it will create an ugly grease circle.

5. Use the vaseline trick for beading water
Vaseline or glycerine can be used on an actor’s face to simulate beads of sweat. Likewise, you can coat the outside of a vegetable (such as an apple). Use a hand spray filled with water and the water will bead on the surface for that just-out-of-the-garden freshness. Note that this effect won’t be picked up by the camera except with close-up photography and specific lighting, so don’t bother except under those conditions. This technique can also be used for beads of water on a glass if you need the glass to look like it’s sweating from a cold liquid inside.

6. Soft lighting makes food look good
The general rule in shooting food is that soft light makes food look good to eat, hard lighting makes it look like poison. A large, soft light source above and behind the food will take care of a majority of the food lighting. It will pop the colors and make the food look appetizing. Then you can use a small key, fill, and spot lights to call out particular dishes or food items. Hard light creates harsh shadows which makes food look blacker/rotten. Food lighting is exactly like lighting people — think of your desired effect.

7. Use dish soap for a head on a beer
If the scene requires beer, dish soap provides a good frothy head that lasts under the hot lights. It can also be used to add those appetizing bubbles to hot chocolate. Obviously, make sure your actors don’t take a swig. That said, I would personally recommend avoiding shooting beer. Unless it is specially lighted, it will show up on film as a flat brown which typically less than appetizing. Use tea instead since you can select exactly the right shade for your needs.

8. Undercook food to retain firmness
Many foods wilt under the long shooting hours and hot lights. Some foods such as pasta (especially spaghetti) can be under-cooked to a rubber consistency. These foods will then stay firm during the entire shoot rather than wilting and appearing exhausted.

9. Bring spare tablecloths
Almost without fail an actor will spill something on your tablecloth. Both the spill and the stain will cause horrid problems for film continuity. Have 2 or 3 identical tablecloths on set. When a spill occurs, you can quickly swap out the dirty one for a clean reserve.

10. Consider using food doubles
If the food shoot is going to be very long and the food needs to look perfect, you can use fake food for the long shots and the real perfect food for the close ups.

11. Separate food layers
When shooting a multi-layer food item like a hamburger, separate the layers. For example, place a solid circle (cut from cardboard or a polystyrene disposable plate) between the burger patty and the bun. This will keep the burger from sinking into the bun. Likewise, some wax paper between the tomato slice and the top of the bun will keep the bun dry.

12. Buy more than you need a select a hero
On items like fruit, pastries, or buns, buy a lot and pick the most perfectly colored, shaped, or symmetrical from among them.

13. Use fake steam to make your dishes look hot

It seams in this day of digital retouching, it’s easier to retouch in steam instead of shoot it. A retoucher can put the steam where they want it and in exactly the right amount, where as photographers must do the best they can and hope for it turns out. And most of the time, the retouched steam doesn’t look too unrealistic. Cinematographers have been using the Genuine Imitation Steam Controller system for many years. Use it for an entrée plate of food, ECU of a spoonful of oatmeal or a wide master shot of six entrée plates plus more.
Be sure to use a darker background and light from the side to capture the steam on film. Set it up in advance, camera on tripod, perhaps even pre-focus on some temporary subject.
You can also try microwaving wet cotton balls or a small piece of dry ice. (though dry ice does not tend to rise). Or even add steam from a steamer.

Thursday, 1 August 2013

Fixing up the script

Time
Video
Audio
00:00 – 00:03

Black screen

00:03 - 00:10

Fade from black
Pie Face logo

Cross dissolve
Pie Dealer smiley face 
ready to work 

Music under
00:10– 00:20
Ext. Sunrise_Way from home to work
Familiar scene with tree, cloud to show fresh air in the early morning.

Int. Train
Sitting next to the wide window passing by many familiar scene on the way to work 

Ext.Way from home to work
The sun rises slowly
People are going to work
(Freshness) Dew on grass

Music under
00:20 – 00:25

Ext. Pie Face shop
Early few people around
W.S. From behind, Pie Dealer, with Red T-shirt comes to work
It will have 2-pie dealer in this video.



Music under
00:25 – 00:35

Int. Pie Face Shop
  • M.S: keep following from behind but closer
  • C.U: Pie dealer will say hi to each other
  • The dealer’s face looks happy, fresh n ready to work. 



Music under

Int. Pie Face Shop (Process making pie )
  • C.U: hand taking fresh pie from the fridge.
  • ECU: fresh pie – with smiling pie face.
  • High angel: Pie dealer putting gloss on pie surface and move quickly to the oven.
  •  ECU: Pie inside the oven when it still rare.  Cross dissolve see the changing when it cooked.





Music under
00:35 – 00:50

Int. Pie Face Shop
  • Pie Dealer brings the pies to the pie warmer and puts in line.
  •  Pies from outside the pie warmer through the glass, camera moves from left to right.
  • ECU each pie, (showing difference between pies)
  •   Graphic over match move (Pie names and kJ to show about good health)
Chunky Steak
Steak injected with cheese
Steak and mushroom
Chicken mushroom
Steak Pepper
Mince Beef / Mince with cheese
Veggie
Thai Chicken Curry
Breaky Pie






Music under
00:50 – 01:05

**This scene will prove for audience about the good service.

Int. Pie Face Shop
  • Over shoulder, customers come and buy pie.
  • ·      Pie Dealer will welcome customer with nice smile (say good morning and how are you, etc.).
  •  Customer will ask them for recommend about their food. (Which one is the best, the ingredient)
  • Pie Dealer enthusiastic answers the question.




Music under

01:05- 
01:10



Int. Pie Face Shop

After deal and give the good choice, films dealer package product to give for customer.
  •       CU hand taking food from pie warmer.
  •       Tilt shot film pie put into the bag and seal it with the Pie Face logo sticker.
  • MS : dealer give food for customer and don’t forget to say “Thank you” with nice smile.


Music under


 <Keep the real voice of conversation between customer and dealer>

01:10- 
01:20

Int. Pie Face Shop
Cut to customers start enjoying their pie.
  • CU: Hand using fork and knife cutting the pie. Break the piecrust and show clearly all-fresh cooked ingredients.
  • ECU Their mouth chewing tasty food and jump to their eyes looking to each other with delightful way.




Music under
1:30- 1:40
Int. Pie Face Shop
***This part will show the fresh atmosphere, one of the reason prove to audience why customer love coming to pie face.

  • LS: Pie dealer busy with customer, busy making food for display to attract customer.
  • CU: some nice ingredient whiles they making sandwiches, wraps and display into the fridge.
  • Then films from outside, use hand-held of camera movement shot.
  •  Low angel: One of the pie dealer will use window cleaner (windex) to spread on the glass and slowly remove it then jump to close up shot show clearly these fresh foods just made through the glass after the windex removed.
  • LS: Pie dealer are taking care of the shop, make it clean and tidy, and prepared everything for customer.





Music under
1:40 – 1:55

Int. Pie Face Shop
Finish filming Food Part. Now start filming of Coffee.
  • LS to the menu of Pie Face coffee.
  • CU to film different types of coffee
o   Open my heart
o   Start my heart
o   Kick my arse.
  • Over shoulder pie dealer, customer comes to the store and asks for coffee, the dealer will introduce which kind of coffee suitable for their taste.
  •  CU: Their hands pick up the cup and put it to the coffee machine.
  • ECU: The cup within Pie Face coffee logo.
  • Track in shot: Coffee from machine licking to the cup.
  •  Tilt shot: The dealer making coffee and conversation with customer.
  •  CU: Dealer’s hand gives coffee cup to customer.
  •  High Angle: Dealer giving coffee to customer with nice smile.













<Keep the real sound of coffee machine>

2:05 – 2:15

Int. Pie Face Shop
  • CU: Customers taste coffee and enjoy it.
  • Pan shot one of customer will turn to another one and smile because of the good quality of the coffee. Gives “thumb up” for pie dealer.



Music under
2:15 – 2:35

Int. Pie Face Shop
  • MS: Customer giving their opinion when they coming to Pie Face.
  • (Films and get around 4,5 different good comment about pie face then cut, make it short and graft it become one)
  • LS: Customers come and leave with fast speed.
  • Cross dissolve:myself will be one of main character in this ad. I will stand near the counter, wearing Pie Face uniform and telling about my feeling while I working here.

<Keep the real voice of conversation between customer and dealer>


Music under
2:35 – 2:45

ExtPie Face Shop
  •   Daytime changing to nighttimes, street light turns on, car and people crowded on the street.
  • Trolley shot:Pie Face from outside.
  • High angle:Pie Face working hard and busy with customer but all of them still happy and keep smiling on their face. (Close up to their smile)



Music under
2:45
2:50

  • Close the screen with animation Pie Face logo winking ;)

Music under
2:50 – 3:00
Dip to black





Planning Outline

In the 1st 3 months:
1.     Fix up the brieft
2.     Finish the story board
·      Draw more detail about camera angel in each shot.
·      Get to know clearly which angel suitable for filming food.
·      Make sure that we’ve already cleared on what shots we need to tell in the story, write up and storyboard the shots we need to do and list the elements which we want to get video to do that story. Think about what's going to look good visually, and how your shots are going to come together in a consecutive manner.
3.     Discuss again with lecturer to make sure all the things going on the right track.
4.     Come and deal with Pie Face’s manager for letting me filming at their store.
5.     Make sure my workmate will help me during the time I filming this video. Looking for actor/actress in case customer don’t want to give company
6.     Learn how to film food and make it looks fresh and beautiful on video screen.
7.     Writing the script of customer’s interview.
8.     Looking for audio/ borrow microphone from school. Recording my voice for audio voice over.
9.     Start making scenes, which has visual effect first. (Cause it’s going to take a long time for creates visualization images).
·      Draw pie face in animation, making their face have movement.
·      Choose nice font for all the description in the info graphic.

In the last 3months:
1.     Start filming from the simple shot to difficult one.
·      Film the Sunrise scene first then start filming about the store and all the pie dealer’s activities with customer.
·      Film customer giving opinion for this product.
2.     Show to lecturer to choose good shots for the main video.
3.     Put in Adobe premiere software to cut and associate them together, arrange them in suitable ways.
4.     Put Visual Effect screen with video ones.
5.     Record sounds and put in the video.
6.     Show the completed video for lecturer for checking mistakes before submit it.
7.     Check whole the movie again.
8.     Submit.






Thursday, 25 July 2013

Hello !

Hello everybody ! Im Kathy. In this blog i will show you about the process of making my advertisement of Pie Face. Follow me then you can have a lots of fun. Enjoy!